Sponge Cake

Byfords in Holt, North Norfolk have such a following with their cafe and deli that they have set up their own branded range of cakes - SPONGE.

Love it.
The modern packaging and old-fashioned signage are tops.

Cafe, Deli (& Posh B&B)

Byfords at Holt in north Norfolk - brilliant. You enter the cafe through the deli where pasties and pastries are being made. The 'Take & Bake' unit is right to hand. Their tag line of "A Higgledy-Piggledy World of Pleasure" is spot on.