Pimping

Kookybakes pimped Up Brownie.  It seems to be a word that caterers love to describe customising and souping-up your food - see http://greatcafes.blogspot.co.uk/2013/02/pimp-your-potsu.html

Whoopies still Whooping

Whoopie Pies may not have taken off here in the UK but Kookybakes (seen here at Kings Cross' Kerb street food pitch) has some great products - Malteser and Salted Caramel Whoopie Pies

 Red Velvet Whoopie Pie

 Strawberry Cheesecake and Carrot Cake Whoopie Pies

 Peanut Butter Cup Whoopie Pie plus their Signature Slice