Bakers at Work

Paul's multideck chiller roller blind has just the right message

Staff Appeal

Staff uniforms are important because the staff are so visual - right there in front of the customer and moving about all the time.

Paul is clever with their all-white bakers outfits.  Let's not kid ourselves they do any baking but they look the part and add hugely to the suggestion of a bakery cafe.

In Your Face Drinks

PAUL don't have multideck chiller units where customers can serve themselves - it presumably allows more counter display space for their great patisserie. How do you keep cold drink sales up? 'Buy with your eyes' rack of their main cold drink selection at eye level.

More on Macaroons

We had the giant macaroons at Peter Jones - see blog post dated 12th April - and now we have Macaron Frappes courtesy of Paul.

You may also have seen the Unifine food and bake ingredients flyer in your Caterer magazine publicising their French Macaroon Mix - mix with hot water for 4 minutes and bake for 20 minutes - and all the colourful things you can do with a macaroon!